Zeta Global Holdings Corp. (NYSE:ZETA) is one of the 10 Stocks with Huge Catalysts on the Horizon. The company unveils next-gen AI marketing tools, sets bold 2028 financial targets ahead of Q2 ...
Measuring small business marketing success doesn’t need to be difficult or expensive, and small businesses should not despair. There are all sorts of smart, low-cost tools available for measuring your marketing ROI and below are seven tools for you to start using right away.
I give you 30 days to outperform agencies charging $10K+ using this simple AI framework
Data can also be analyzed from medical journals, the FDA database and other channels to inform your marketing strategies. Analytical concepts — including text mining, natural language processing, AI, ...
Nearly half (48%) of the 25 asset management firms surveyed reported using data to respond to RFPs, tracking investors' interactions with marketing campaigns, and other business purposes. In 2021 ...
In an industry where cutting-edge technology meets high-stakes decision-making, the aerospace sector is increasingly turning to data-driven marketing strategies to gain a competitive edge. To dive ...
The first step in leveraging analytics for performance marketing campaigns is to ensure that you've identified the key performance indicators that matter most for your campaign goals. Your KPIs ...
In the future, product lifetime value — the total value of a product over its lifetime — could become as important as customer lifetime value for many brands, report authors said.
Search Engine Land » PPC » Growth marketing 2024 playbook: Focus on customer lifetime value Share Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on ...
Ziv Fass is the CEO and Co-founder of Package.ai, an AI-based platform transforming last-mile delivery from a cost center to a customer engagement gold mine, leading to 10X growth in brand loyalty, ...
B2B travel services company Global Business Travel (NYSE:GBTG) in Q2 CY2025, but sales were flat year on year at $631 million ...
The Pressure To Reduce The Cost Of Customer Acquisition The pressure to cut costs isn't just a marketing headache—it's a boardroom imperative. Economic uncertainty is a harsh reality, forcing ...
Our fake company BeerSub is showing its fake customer acquisition trends. Image Credits: Haje Kamps Blended CAC is all your customers acquired divided by all your acquisition channel costs.
Big Data and Artificial Intelligence converge in Salesforce DMP, a tool that helps to increase your insights and knowledge about your…
In 2025 and beyond, AI-powered marketing is no longer optional — it’s essential. As consumer behavior becomes more dynamic and data sets…
The exciting part isn’t content or chatbots — it’s boring stuff like campaign management and tracking links, payouts, KPI ...
Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved parity with its mobile tools.
12 Powerful Amazon Marketing Tools Most People Don’t Know Much of digital marketing is all about picking the right tools. That’s especially true if you’re selling on Amazon.