MeasuringMarketingEffectiveness.com

When YouTube Started Acting Like TikTok

A few months ago, I sat staring at my YouTube analytics, the way a gambler stares at a slot machine that won’t hit.

The Rise of the Niche: Why Social Media is Getting Smaller, Not Bigger

From Mega Platforms to Micro Communities

You Don’t Need To Be On Every Platform

I Tried Every Platform for Two Years. Here’s What Actually Worked.

This Is How I Make My Gumroad Product Stand Out

It only takes a couple of clicks to get your Gumroad product page to the next level

Jedi Digital Marketing Hong Kong Highlights Data-Driven Social Media Marketing Strategies for 2025

Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social media marketing services designed to ...

These 4 Traits Set Excellent Marketers Apart From Mediocre Ones. Here’s How to Make Sure You’re Hiring Them.

Excellent marketers prioritize data-driven decision-making and focus on key metrics to optimize marketing strategies. Great marketers quickly adapt to changes based on performance data and customer ...

netpulse AG Advances SEO and PPC Integration Through AI-Powered Marketing Solutions in Switzerland

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities with advanced ...

How to Use Data-Driven Marketing Strategies to Maximize Your Investments

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Marketing 4.0 in the digital economy: Moving from traditional to digital marketing

Clockwise from top left: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more ...

2025 Digital Marketing Strategy Guide

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Verified Expert Growth Marketing Agency: 3Q Digital

With 12 offices and 350 employees around the world, 3Q Digital is a giant among growth marketing agencies. They’ve worked with companies like Brandless, Opendoor, and Warby Parker, but they also have ...

How To Become A Digital Marketing Manager: Everything You Need To Know

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

How Digital Marketing Can Help a Business Succeed

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer behavior and campaign performance.

Top Digital Marketing Agency DigitalWebdia Launches Campaign to Boost Online Presence for Small Businesses in USA

DigitalWebdia, best leading digital marketing agency from India, has launched a new campaign aimed at helping small businesses in the USA to improve their online presence. This expansion of DigitalWebdia from India to the United States will provide the best of the best services to all business owners in the United States at the most competitive rates in the...

Creating a More Progressive Digital Marketing Strategy

Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. Marketing teams are increasingly under ...

Customer Lifetime Value Software — A Practical Guide for Advanced eCommerce Operators

1. Quick Context From My Own Experience (Set Authority)

14 Effective Strategies To Cut The Costs Of Customer Acquisition

Customer acquisition can be expensive for a new business. It’s important to have loyal, repeat customers, but it can be difficult to find them without spending a large part of your budget. When you’re ...

How to Determine Your SaaS Business' Cost of Acquisition

Without customers, it’s impossible to build a successful SaaS business. And, when you’re first getting your business up and running, you might be inclined to get new customers by any means possible.

How to Reduce the High Cost of Customer Acquisition

What seemed like an easy and straightforward means of making sales is starting to look a tad bit difficult in terms of the cost of customer acquisition for D2C brands. We’re already seeing a ...

"Lifetime value" is Silicon Valley’s next buzzword

LONDON (Reuters Breakingviews) - So long, “total addressable market”. Farewell, “flywheel effect”. Silicon Valley has a new buzzword. As the cost of signing up new customers rises, “lifetime value” is ...