MeasuringMarketingEffectiveness.com

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

ATLANTA, March 21, 2019 /PRNewswire-PRWeb/ -- ClickDimensions today announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a ...

Digital Neighbor Recognized Among 12 Best Digital Marketing Agencies for 2026

Digital Neighbor has been named the fourth-ranked agency in DesignRush’s list of the 12 Best Digital Marketing Agencies to Hire for 2026, recognizing the company’s client-first approach and ...

Whiteboard Series: Lifetime Value Explained Part 3

Two businesses can sell the same thing, but only one feels like a money machine. In this Whiteboard Series episode, we look ...

Customer Acquisition Cost

I dropped out of college in 2018, and after a few failed ventures, I started a solar sales team in 2019. I have grown it to over 80 ...

RemoteForce Expands Digital Strategy Advisory Focus to Support Data-Driven Marketing Evaluation

Expanded advisory focus aligns marketing evaluation with technology, operations, and business objectives.Toronto, Ontario--(Newsfile Corp. - February 12, 2026) - RemoteForce, a global remote workforce solutions company, announced an expansion of its digital strategy advisory focus as organizations increasingly reassess how digital marketing performance is evaluated in a data-driven business environment.RemoteForce experts collaborate on integrated digital strategies to bridge the gap between...

10 Tools Helping Companies Manage Big Marketing Data

Opinions expressed by Entrepreneur contributors are their own. One of the latest trends in the business world is big data — after all, analyzing big data is a highly effective way to develop effective ...

Roofing Marketing Agency Rocket Marketing Becomes an Official Google Partner

Rocket Marketing, a specialized roofing marketing agency, announces it has earned Google Partner status—recognizing its ...

How to Calculate Customer Lifetime Value (CLV) in Excel | Step-by-Step Cohort Analysis Tutorial

Learn how to calculate Customer Lifetime Value (CLV) ex CAC in Excel using cohort analysis. This step-by-step tutorial takes you ...

CAC Analysis in Excel: LTV/CAC Ratio & Payback Period | CLV Dashboard Part 2

Learn how to analyze customer acquisition cost (CAC) and evaluate unit economics in Excel. This tutorial covers LTV/CAC ratios ...

Digital Advertising in 2026: How Performance-Driven Ad Networks Are Shaping Modern Marketing

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Crypto travelers bring 3x greater lifetime value than fiat users

Crypto travelers tend to have higher spending per transaction, greater loyalty and more frequent bookings. Travelers using cryptocurrency for booking arrangements spend more than twice as much as ...

Lifetime free credit card benefits: What to check before applying

Learn key benefits to check before applying for a lifetime free credit card, from UPI payments to rewards and forex savings.

The Fastest Way To Grow Lifetime Value As A Subscription Business

Lifetime value grows because the relationship is designed correctly at the start. Front-end commitment determines how often customers are asked to reconsider, how much value they expect to receive and ...

Customer Lifetime Value | #CLV #RetentionStrategy #Loyalty

Customer lifetime value (CLV) isn't a spreadsheet — it's a philosophy. This clip unpacks how great organisations earn more by ...

5 Email Analytics Tools for Filmmakers to Track and Measure Email Campaign Performance

Explore six email analytics tools for filmmakers to learn what works in campaigns. Discover their features for tracking performance, engagement, and responses.

Jedi Digital Marketing Hong Kong Highlights Data-Driven Social Media Marketing Strategies for 2025

Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social media marketing services designed to ...

Customer Lifetime Value Research in Marketing: A Review and Future Directions

Citations: Jain, Dipak C., Siddhartha Singh. 2002. Customer Lifetime Value Research in Marketing: A Review and Future Directions. Journal of Interactive Marketing. (2)34-46.

How to Turn Packaging Into a Revenue Driver (Not Just Another Cost)

Most marketing teams treat product packaging as someone else's problem. You hand off specs to operations, they negotiate with suppliers, and you move on to campaigns that feel more exciting.

Most Business Owners Fail to Track This Key Metric. Here's Why That's a Dangerous Mistake.

This metric is easy to overlook — but it could determine whether you scale or go broke.

Maximize Conversions with Data-Driven Marketing Strategies 📈 #Restoration

Stay ahead with data-driven marketing for increased conversions and customer retention. Learn how to distinguish high-quality ...